Talking about brand credit construction and exploring how credit can continue to help build a brand ecosystem. On December 4th, 2023, the "Health and Wellness Brand Credit Enhancement Action" of the Brand Credit Construction Forum was held in Boao, Hainan during the Boao Forum for Chinese Entrepreneurs. The forum theme was "Living in Health and Wellness, A Better Life". Zeng Feng, Party Secretary and Director of the Hainan Provincial Department of Civil Affairs, Dong Pu, Party Secretary and Director of the Heilongjiang Provincial Department of Civil Affairs, and Yang Zhiming, Special Researcher of the State Council Counselor's Office and President of the China Labor Association, attended the forum.

This forum is guided by the Brand Work Office of Xinhua News Agency and organized by China Economic Information Society, Heilongjiang Provincial Department of Civil Affairs, and Xinhua News Agency Heilongjiang Branch. The aim is to cultivate a group of "credit+health care" brand credit benchmark enterprises through the health and wellness brand credit enhancement action.

Wu Zhiwei, Vice President of Youran Wellness Group, attended the forum as a representative of excellent health and wellness enterprises in Hainan Province and signed the "Health and Wellness Brand Credit Enhancement Action" for brand credit construction.

Hainan, as a famous health and wellness destination in China, has gradually formed a diversified and multi format tourism and wellness model in recent years, thanks to the booming development of the big health industry and the combination of various policy advantages.

As a comprehensive industrial group that focuses on operations as its core competitiveness, balances light and heavy assets, and lays out the entire health industry chain, Youran Wellness Group has long been committed to establishing a product and service system that deeply integrates with the elderly throughout their entire life cycle. Among them, Lingshui's "Youran Academy" and Baisha's "Youran Pavilion Leisure Center" are important layouts of the group in Hainan.

Youran Academy is located in Nanping Health and Wellness Industrial Park, Lingshui, Hainan. It is an international health and wellness destination created by Youran Wellness Group from the perspective of the entire health industry chain, integrating four core value systems: healthcare style medical security, garden style rainforest environment, hotel style service standards, and campus style living atmosphere, with the aim of "cultivating physical and mental health, reconstructing social circles, and achieving value reconstruction".

The Youran Pavilion Elderly Care Center (Baisha) is located in Baisha Li Autonomous County, Hainan Province. On the premise of continuing the quality service of the Youran Pavilion series brand, combined with the characteristics of Hainan's tourism, rich natural resources and climate, we will carry out main services such as tourism vacation, chronic disease recovery, and health management, and create a high-quality medical and nursing integrated tourism and health  that integrates medical care, elderly care, rehabilitation, and nursing.

Youran Wellness Group will continue to adhere to the concept of "north-south connectivity, quiet enjoyment of leisure", connect the group's north-south resources, commit to brand credit construction, adhere to the original intention of service, create a quality benchmark, deeply cultivate the health industry, and adhere to the path of chain and brand development.